HHS Partners With Tech Companies to Spread the Obamacare Word

Following its pact with PayNearMe, the Department of Health and Human Services (HHS) has now partnered with tech companies Monster.com, Peers.org and higi to help spread the word on signing up for insurance coverage on HealthCare.gov. “These innovative companies help us to reach our consumers where they are with the information they need to sign up and reenroll in quality, affordable care through the Health Insurance Marketplace,” said HHS Secretary Sylvia M. Burwell. “With these partnerships, we are using digital platforms to get Open Enrollment information in front of consumers who need it.” Monster is a job seeking, career management, recruitment and talent management website. Peers claims it hosts "the world's largest independent sharing economy community, whose mission is to make the sharing economy work for the people who power it." Higi, a kiosk-based health engagement platform, has placed engaging Marketplace Open Enrollment messaging on the overhead screens of its interactive stations tracking key health vitals (e.g., blood pressure, BMI, weight, body fat, etc.) located in the pharmacy areas of 2,000 Kroger, 1,000 Super Valu/Albertson’s, and 250 Meijer stores nationally.

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